There are billions of creative solutions across the continent, but not all of them reach their customers. Our job is to make sure they do.

Most creative brands want to be seen by the audiences they create for. They want their talents and skills to be acknowledged by their colleagues. They want to have access to collaborative opportunities that expand their worldview and knowledge. Most importantly, creative brands want all their efforts to put money in their pockets.

That's why we have a team of professionals and experts from various fields in Africa's cultural and creative industries. We ensure that your results match your effort on several fronts including brand awareness, customer engagement, media coverage, sales, return on investment (ROI), and the achievement of objectives and key performance indicators (KPIs).

You've worked so hard on your project; you shouldn't fight so hard for attention too...

Brands invest a lot of resources into creating extraordinary products and services, only to be drowned out by similar voices in their industry. What if we could preserve your ability to invest in your work by amplifying your work to audiences who are eager to consume and pay for it?

What would you do if you had the chance to say that one thing that you wish you would've in the moment, but didn't get the chance to? Well, we created that chance for ourselves, and it comes in form of this issue. Dubbed "The Creative Economy 2.0", this issue is our version of, "But wait!" as we usher in the year that is, while thinking back to the year that was. Admittedly, the topic of the (African) creative economy is one we'll keep returning to. Not only because of its immense ability to induce "But wait!" moments, but also because of the possibilities that lie within it. Dear reader, my hope is that reading this issue will be worth the wait and the sudden halt; that it will be the light that illuminates your path. Happy new year. Enjoy.

Issue 8 – the Creative Economy – is created for individuals who find themselves at the intersection of pursuing arts as a career, and earning a living from what has been a passion and probably a hobby for them. This issue takes a deep dive into the intricacies of the creative sector as an income generator, and the ways in which the powers that be are facilitating the rapid growth of the creative industries. In this issue, we acknowledge that art is a redefinition of the culture of living and earning an income

The theme for Elysian Magazine Issue #7 is “The Digital Revolution: How Entrepreneurs Can Harness Digital Solutions to Enhance Their Growth”. The main idea is to explore the ways the technological and digital landscapes in Malawi have transformed over the years to allow our readers more insight into how they can utilize existing opportunities to meet their business development goals.

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