ELYSIAN Magazine is a digital business publication that simplifies business education in the Creative and Cultural industries. Its purpose Our vision is to make business education easy to understand, thus empowering African creative entrepreneurs to leverage the full potential of existing opportunities and make informed business decisions that help them achieve financial growth with confidence.

What would you do if you had the chance to say that one thing that you wish you would've in the moment, but didn't get the chance to? Well, we created that chance for ourselves, and it comes in form of this issue. Dubbed "The Creative Economy 2.0", this issue is our version of, "But wait!" as we usher in the year that is, while thinking back to the year that was. Admittedly, the topic of the (African) creative economy is one we'll keep returning to. Not only because of its immense ability to induce "But wait!" moments, but also because of the possibilities that lie within it. Dear reader, my hope is that reading this issue will be worth the wait and the sudden halt; that it will be the light that illuminates your path. Happy new year. Enjoy.

Issue 8 – the Creative Economy – is created for individuals who find themselves at the intersection of pursuing arts as a career, and earning a living from what has been a passion and probably a hobby for them. This issue takes a deep dive into the intricacies of the creative sector as an income generator, and the ways in which the powers that be are facilitating the rapid growth of the creative industries. In this issue, we acknowledge that art is a redefinition of the culture of living and earning an income

The theme for Elysian Magazine Issue #7 is “The Digital Revolution: How Entrepreneurs Can Harness Digital Solutions to Enhance Their Growth”. The main idea is to explore the ways the technological and digital landscapes in Malawi have transformed over the years to allow our readers more insight into how they can utilize existing opportunities to meet their business development goals.

This issue of Elysian was created to celebrate music and help foster the growth of the talents that work in it, especially the artists. We explored how music works, how artists can benefit from it, how they can navigate the industry and how they can take care of themselves while they're doing what they do best. It was produced in honor of the new voices and talents, apps, playlists, events, and similar platforms in the Music Industry.

Digitization has allowed us to connect with people from all over the world, but it has also made us susceptible to the erasure of our own identity as we become immersed in the newness of other races, cultures, and traditions. This issue focused on remaining grounded in who we are as a people; to remember, to reconnect where connection was poor or lost, to become whole again.

“The Woman's Issue” celebrates Malawian women and their achievements while acknowledging that they are multi-faceted human beings. It was inspired by Elysian’s partnership with a woman-led entity – Dzuka Africa Organization – to deliver a Digital and Entrepreneurship Skills Training program in Southern and Eastern Malawi. Our goal was to challenge the stereotype that women view each other as competition and cannot be allies.

This issue was released after the Malawi Media and Entertainment Industries faced multiple huge losses during the peak of COVID-19. Underneath that grief was a need to soldier on, if not for ourselves, then for the fallen greats that had paved the way for the industry. We focused on emerging markets resulting from COVID – how creatives and business owners can pick up where our fallen great left off, and how they can push for growth it is seemingly hard and impossible.

Stakeholders including the Malawi Government have been championing “Buy Malawi” to encourage local consumption of local goods and services. In this issue, we focused on how we can create an inclusive buying culture by focusing on how businesses can improve their offer. As our team researched Malawi's local production and consumption, we found that most people don’t have a problem buying locally, they just prefer not to compromise on quality and pricing which imported goods often guarantee.

Conceptualized, developed and published amidst turbulent political grounds - namely the Tonse Government coming into power - and the COVID-19 global pandemic, this issue of the magazine is centered on survival; that is, how businesses and individuals running similar entities can survive this instability and attain success and sustain their businesses. This was our first major move in line with our vision to simplify and create ease of access to business education that is relevant to the Malawian business landscape.